As discussions around menstrual health gain momentum, including the Supreme
Court of India’s April 2023 call for a "uniform national policy" on menstrual
health and hygiene, the urgent need for inclusive solutions is evident. (Source
- Towards an Inclusive National Policy on Menstrual Health and Hygiene
(orfonline.org)
While we see many trends enlightening us on women empowerment, let us also talk
about the health struggles our women in our society face – Lets talk about the
topic which is often ignored or not spoken about. This blog introduces you to
one of its kind protections to combat the menstrual disorders – Yes let’s talk
about it!
At the Microinsurance Innovation Hub (MIIH), we are dedicated to advancing
microinsurance innovations that serve the unique needs of underserved
communities. One such innovation comes from MicroNsure, our Founder Associate,
whose commitment to holistic health protection is reflected in their latest
women-centric insurance product—#MiPinkCover.
#MiPinkCover is designed to empower and protect women at every stage of life,
from adolescence through menopause. It provides comprehensive coverage and
addresses the critical gaps in women’s healthcare access, awareness, diagnosis,
and treatment—aligning perfectly with the MIIH mission to foster inclusive
insurance solutions for underserved populations.
MicroNsure, as a pioneer in the microinsurance space, recognized that women face distinct health challenges, especially around menstrual and reproductive health. Many women, particularly in underserved communities, lack access to essential healthcare services. MicroNsure launched #MiPinkCover to bridge these gaps, ensuring that women receive the care they need and deserve—advancing the Hub’s goal of expanding microinsurance access.
What Makes MiPinkCover Unique?
#MiPinkCover goes beyond basic coverage; it is a comprehensive health and wellness package that supports women through every stage of life. Here’s what makes this product stand out:
Addressing Key Health Challenges
#1. Know-How: Hygiene and Health Awareness Programs
Problem Statement:
1. Lack of Awareness About Menstrual Health & Hygiene: Many women are unaware of proper menstrual hygiene, leading to infections and other health risks.
2. Taboos Around Menstrual Health: Social stigma delays open discussions, diagnosis, and treatment.
3. Menstrual Disorders & Risks: Conditions like PCOS, Endometriosis, PMS, and PMDD affect millions of women, with many lacking the knowledge to manage them.
#MiPinkCover Solution:
1. Awareness Webinars on Menstrual Hygiene: Educational sessions raise awareness about menstrual hygiene management, reducing the risk of infections and complications.
2. Health Education: These sessions provide information on common menstrual disorders, enabling early diagnosis and timely treatment.
3. Prevention Through Information: By raising awareness, #MiPinkCover empowers women to adopt healthier practices and prevent infections like UTIs.
#2. Diagnosis: Prevention Through Regular Screenings
Problem Statement:
1. Undiagnosed or Misdiagnosed Conditions: Many women go undiagnosed due to limited access to screenings.
2. Lack of Preventive Screenings: Conditions like PCOS, Endometriosis, and early-stage cancers often go unnoticed.
3. Mental Health Impact: PMS and PMDD can severely affect mental health, but they are frequently overlooked.
#MiPinkCover Solution:
Preliminary Tests & Screenings: Through Mi Care Coverage, women can access:
1. Hormonal Panels to assess imbalances.
2. Ultrasound Scans to detect ovarian cysts and other gynaecological issues.
3. Pap Smears & HPV Testing for early detection of cervical cancer.
4. Mental Health Consultations to address PMS and PMDD*-related mental health challenges.
5. Teleconsultations for easy access to specialists from home.
* PMS: Premenstrual Syndrome
PMDD: Premenstrual Dysphoric Disorder
#3. Curative: Comprehensive Treatment and Long-Term Support
Problem Statement:
1. Menstrual-Related Illnesses: Poor menstrual health practices can lead to serious issues such as UTIs and even cancers like cervical or ovarian cancer.
2. High Hospitalization Costs: Treating complications can be financially burdensome.
3. Need for Long-Term Care: Chronic menstrual health issues often require surgeries and ongoing care.
#MiPinkCover Solution:
Comprehensive Treatment Coverage: Coverage for hospitalization and treatment related to:
1. UTIs, Endometriosis, Ovarian Cysts, and other complications from menstrual health issues.
2. Cervical & Ovarian Cancer: Including therapies such as chemotherapy, radiation, and surgeries.
3. Menstrual Disorder Management: Assistance for severe episodes of PMS and PMDD.
4. Access to Long-Term Wellness Programs: Including:
5. Dietary Support for conditions like PCOS
6. Exercise Plans tailored to individual needs.
7. Stress Management programs to improve mental health.
Affordable and Accessible Healthcare for All Women
As a Founder Associate of the Microinsurance Innovation Hub, MicroNsure is
committed to making quality healthcare affordable and accessible for all women,
regardless of socioeconomic background.
#MiPinkCover offers low premiums and flexible coverage, ensuring that every
woman can access the protection she needs. Through seamless, tech-driven
services, healthcare access and claims management are easier than ever.
Looking Ahead:
We are excited about the positive impact #MiPinkCover is making in the lives of
women. As MicroNsure continues to enhance the product, we anticipate expanding
its reach, adding services, and improving benefits to ensure that every woman,
regardless of background, has access to comprehensive healthcare throughout her
life.
Through initiatives like #MiPinkCover, we are fulfilling our goal to promote
innovative microinsurance solutions that protect and empower underserved
populations. Together with our Founder Associate, MicroNsure, we are shaping a
future where women can lead healthier, more secure, and empowered lives.
If every household takes the initiative to ensure the well-being of the five
important women in their lives—Mother, Sister, Wife, Daughter, and Friend—we can
make a significant impact in addressing the critical issue of menstrual health.
By offering support and protection, we can collectively work towards creating a
healthier and more empowered future for all women.
