A common saying among insurance industry professionals, Insurance is necessary for all customers but never bought so it has to be sold. The industry is working hard to change the dynamics of any product or service that is sustainable and brings value to all the stake holders should automatically be bought.
It has been observed that Insurance is generally sold to customers at the top of the pyramid or at best to top of the middle-income customers. The products that are sold at the lowest segment are simple protection plans especially credit life which are at best taken to protect the insolvencies of the companies that give loans. Very little effort has been made to bring various products to the customers that really benefit members in this segment.
One single emergency can completely change the destiny of a family, make them sell productive assets, wipe out all the formal savings, move back to the village, remove children from school and certainly go back to poverty.
MicroNsure is formed with the motive to take Insurance to the most deserving people in the world or people of the world, to build products and processes which are sustainable and bring value to all stakeholders in the Insurance process, to bring Inclusive Insurance.
Inclusive Insurance is access to and use of appropriate and affordable insurance products for the unserved and underserved, with a particular emphasis on vulnerable and low-income populations.